Very few products which I come across in exhibitions or flea market or craftmarket done by young designer-entrepreneur mostly held in metro cities are away from Indian Kitsch... the products which i see around are fun, peppy, young and definitely Indian but what is missing is the maturity behind them..i am sure they are mature for their age and the groups they are targeting. But where are the designer-entrepreneur doing products which are not Indian Kitsch?
Contrary to what i have mentioned earlier the new line which i have come across is done by Collective Craft-www.collectivecraft.blogspot.com, the stone products are really beautiful and also apt with the skill and the market, (but here the point of reference is stone craft or any other traditional Indian Craft).
I also feel that the designer who are working with the artisans or are linked with the field of craft come out with better products compared to designers who are working with no specific skill base. There are aspects of products such as form, material choice or overall composition, which makes me feel as if the thought behind the product is not thorough and after a lot of thinking the one issue which i have understood is that the products which are not developed with craft or any specific skill base are designed for a very short life-span. Again with the reference with which they are being done it may suit the purpose but where are people doing the products with longer lifespan...which people want to possess for more than a year...which is a term of reference not only from the point of view of aesthetics but also skill, material usage, lifespan.....
The Kitsch could be one phase but i also feel that there is an immediate need to grow out of this reference frame and do products which go beyond and are seen as Indian Design Icons.